Newly Appointed Finnish Film Affair Head Alisha Hasan on Her Plans to Disrupt and Grow Leading Nordic Industry Event
variety.comChristopher Vourlias As the newly minted head of Finnish Film Affair, Alisha Hasan brings fresh energy and a globally minded perspective to the annual industry event, which runs parallel to the Helsinki International Film Festival.
Hasan, who assumed the post in April, joined FFA from Finnish animation house Gutsy Animations, where she was head of marketing.
She previously spent six years working as a producer and marketing manager at online gaming firm Game Lounge Ltd. With a diverse, wide-ranging and international background that includes stints in London, Malta and New York — where she interned at Kino Lorber — Hasan is looking to grow FFA beyond its Nordic roots while also maintaining its established and trusted pedigree.
This year’s edition will have a strong focus on AI, gaming, transmedia and alternative film financing, arenas in which Hasan has previously excelled. “One main strategy was definitely to start branding Finnish Film Affair slightly differently to what everyone else in the film market space is doing.
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