NewJeans vs. ADOR: How did things get so bad?
thefader.comWhen NewJeans first emerged in 2022 their sleek and playful take on K-pop felt like an instant refresh. Their breakout EP featured credits from Erika de Casier and experimental pop duo Smerz who brought an underground, club-orientated looseness to the slick and precise girl group sound.
With critical acclaim and a strong visual identity, it seemed likely that this was the group that would follow BTS and BLACKPINK in crossing over and establishing themselves globally.
Three years later, though, the NewJeans story has become one of messy court cases and legal drama that has left the group in limbo and fans divided.
With the recent news that a South Korean court has blocked their attempt to rebrand themselves as NJZ, the future is looking more uncertain than ever.
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