NewJeans to leave ADOR over alleged “mistreatment”
nme.comNewJeans have announced their departure from ADOR, a subsidiary of powerhouse label Hybe, accusing it of “mistreatment” and “manipulation”.The chart-topping K-Pop group made the announcement in a late-night press conference on Thursday (November 28).
In the announcement, member Hanni alleged that the five-piece had been shunned by ADOR.“This is not the type of work ethic we respect and not one we want to be a part of, and to continue working under a company with no intention of protecting NewJeans would only do us harm,” Hanni said (via BBC News).She would also go on to allege “mistreatment, not just towards us [NewJeans] but also including our staff”, as well as claiming that the members experienced “deliberate miscommunications and manipulation in multiple areas”.“[ADOR is] a company that no longer has any sincerity in the art of music that is created, is rather fixated on appearing like a well-working company despite only having thoughts about making money, and does not have any conscience about the negative effect they create through their non-authentic means,” she later added (as per Music Business Worldwide).The planned departure comes as the latest chapter of a long-running conflict between Hybe’s chairman Bang Si-hyuk and former NewJeans producer Min Hee-Jin.According to various reports, NewJeans said they would like to continue working with Min Hee-Jin – who left ADOR in August amid accusations that she had planned to split from the company and take the K-pop group with her.She has denied the accusations levelled against her, and the debate comes as the two have run into a dispute before.
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