Elsa Keslassy International Correspondent While artificial intelligence has been one of the biggest points of contention in the WGA and the SAG-AFTRA strikes, back in France, Newen Studios has taken a deep dive into AI to deliver daily soaps, as well as source talent and pitch projects in their own metaverse space.
During Mipcom, Newen’s head of innovation, Marianne Carpentier, launched the second edition of the banner’s Meta Pitch Contest.
Supported by the Creative Europe Program, the event will see creators pitching their series through an avatar in Newen’s metaverse space before a jury of international producers, distributors, acquisition executives and media professionals.
The two finalists will then be invited to Series Mania in Lille for an in-person finale, vying for an audience award. The winner will receive development support. “Since we created our metaverse in May 2022, we’ve done many things and this Meta Pitch Contest is one of our highlights,” Carpentier tells Variety.
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