New stage announced for Reading & Leeds 2024, with The Aux for “pioneering digital creators”

nme.com:

Reading & Leeds 2024, the festival has announced a new stage called The Aux.Announced today (May 21), the new venue will be introduced for this year’s instalment of the dual-event, and is the first of its kind.According to a new press release, The Aux is designed with the aim of showcasing “pioneering digital creators” and will, for the first time in R&L history, present a line-up of content creators in a bid to highlight “some of today’s most popular and culturally relevant personalities and providing a new platform in the live sector”.It will allow festival-goers to attend live podcasts, interactive talks and livestreams, as well as tune into the current media landscape.To celebrate the announcement of the new stage, several acts have been announced as the first to play on the platform later this year.These include The Useless Hotline – a podcast hosted by Max Balegde and George Clarke that sees listeners send in their queries and dilemmas – as well as another podcast called Antics With Ash, hosted by Ash Holmes.Manchester’s top podcast The M1 has also joined the line-up, hosted by Mordz, SK and BillyTheGoat, as has Ayamé Ponder, who gained notoriety on TikTok and Instagram for her reactions to ‘satisfying’ videos.A post shared by Reading & Leeds Festival (@officialrandl)Melvin Benn, Managing Director of Festival Republic, said of the new stage: “The relevance and impact that this new generation of creators has on our culture and audience is undeniable.

The Aux stage is a platform to move their brilliant and innovative work onto a live stage.“Music and digital innovation have always gone hand in hand, and this is a new and exciting moment where the online world can connect with the offline, and our audiences can get a.