New CW Chief Brad Schwartz Talks Scripted Strategy, Unscripted Plans & Branding As He Seeks “Breakthrough Content” That Also Makes Money
deadline.comAs Nexstar announced Wednesday morning, former Pop TV president Brad Schwartz is returning to the network executive ranks as President of Entertainment at The CW.
Reporting to new CW president Dennis Miller, he will be starting at the network in two weeks as he winds down his current role as CEO of The Capra Project, a startup entertainment venture focused on “authentic stories of family, faith, joy and hope” which was launched last year with investment from Lionsgate, UTA, Blumhouse and Tyler Perry.
For Schwartz, who started his executive career in his native Canada as SVP & GM, The Much MTV Group before coming to the U.S.
for stints as SVP Programming at Fuse and then president of Pop, this marks a return to The CW where he consulted for 10 months in 2020-21 on acquisitions (linear and digital) and on ways to further the network’s AVOD strategy.
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