New Cannes President Iris Knobloch Hails “Return To Theatres” In Maiden Speech
deadline.comIncoming Cannes Film Festival President Iris Knobloch used her maiden speech in the role to herald the return of the theatrical experience as studios move away from day-and-date practices adopted during the pandemic.
The former Warner exec made her comments in the opening remarks of the festival’s line-up press conference in Paris on Thursday. “I’ve taken up my role at a time which is especially exciting for me, in which we are seeing a re-falling in love, a return to the cinema,” she said. “Films are back in cinemas and the audiences are back in cinemas.
Cineastes, auteurs, artists and professionals all agree that nothing can replace the cultural event represented by the release of a film in a theatre,” she said. “The studios have abandoned all types of day-and-date.
Films are no longer coming out simultaneously in theaters and via streaming. Several platforms have announced large investments in productions destined first for a theatrical release,” she continued. “It’s as if this multiplication of individual screens has reinforced the desire for a shared experience in the cinema, which is not replaceable.
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