Netflix is the latest media giant to respond to the devastating L.A. fires with charitable outreach, pledging to give $10 million to a number of non-profit organizations involved in fire-related relief efforts.
The news, related to employees in a memo by Co-CEO Ted Sarandos (read it below), follows major pledges by Disney and Comcast NBCUniversal.
The L.A. area is entering its second week of upheaval due to the fires, which have killed two dozen people, destroyed thousands of structures and forced tens of thousands of residents to evacuate.
Forecasts for high winds have unsettled public officials and residents given that none of the cluster of fires burning across Southern California has been fully contained.
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