Netflix has confirmed it will "wind down" its DVD rental service 25 years after sending its first film through the post box.Before it became a streaming giant, the company started out as a rental business that would ship discs directly to customers in "iconic red envelopes", leaving competitors like Blockbuster concerned for its future.But CEO Ted Sandos has said that the firm would be mailing out its final rental order on September 29, citing shrinking business for its end.
Sharing the news on a blog post on Tuesday named "Netflix DVD - The Final Season", he hailed the original business as it "paved the way" for the shift to streaming.In March 1998, Netflix sent out the first DVD from its warehouse - and it wasn't a must-have new release.
Instead, the first movie it rented was the quirky dark comedy "Beetlejuice" directed by Tim Burton.The news is one of several changes Netflix is making to its service.
Last year, the company said it would be bringing in adverts between streams, through a cheaper subscription plan. It also confirmed plans to crack down on password sharing and the exact date the practice will be banned.
Read more on dailyrecord.co.uk