Netflix is testing an extra fee for subscribers to share their login credentials outside of their own households.The plan is being tried out in Costa Rica, Peru and Chile.
Adding an extra subscriber will cost 2,380 Chilean Pesos, or $2.97; $2.99 in Costa Rica; and 7.9 Peruvian Sol, or about $2.11.
The company said it will take time to evaluate results in the three initial countries before considering a wider rollout of the fees.The long-expected curb on password-sharing comes as Netflix faces a bumpier road in terms of adding subscribers and more competition than ever in the U.S.
and, increasingly, around the world. With 222 million global subscribers, the company says it is just a fraction of the way to the total addressable market, but making money from those subscribers will be increasingly challenging as the service matures, as is the case in North America.
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