Today news
Related News
Netflix Signs Up To UK TV Ratings Agency BARB
Reading now: 142
deadline.comMore than three years after Reed Hastings said Netflix wants to be on BARB, the UK ratings agency has its wish. BARB will begin reporting Netflix ratings data in the same way it reports local UK broadcasters, digital channels and pay-TV platforms from November 1.
BARB subscribers will be able to see overall viewing to Netflix and viewing to individual programs from 9.30 a.m. UK (1.30 a.m.
PT) time each morning. From the second week of November, BARB will also report the monthly reach and share of viewing for both broadcasters and streamers which account for more than 0.5% of total UK viewing.
Netflix Co-CEO Hastings said: “Back in 2019, at the RTS conference in Cambridge, I welcomed the idea of Netflix audiences being measured independently.
Read more on deadline.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
