Netflix’s First Live Geeked Week Event Set the Stage for Bigger In-Person Business: It Was a Test to ‘See How Big We Could Go’
variety.comJennifer Maas TV Business Writer Netflix used its fourth annual Geeked Week, a previously virtual five-day event during which the streamer rains down news about its new and returning YA, sci-fi and fantasy TV shows, games and movies, as its latest evolution in the live events business following more than 50 experiences in 25 cities worldwide.
With more than 1,000 screaming attendees at Atlanta’s Dairies event space for the in-person experience on Sept. 19, 40 titles with announcements and first looks that garnered nearly 640 million impressions on Geeked Week content across platforms, 19 celebs making in-person appearances, including on-stage host Joe Manganiello and “Twilight of the Gods” filmmaker Zack Snyder, and multiple fans who left with freshly inked tattoos featuring the company’s IP, Netflix’s vice president of U.S.
and Canada series marketing Shelly Gillyard would call it a win. “Going live with fans in real life was a test for us and to see how big we could go,” Gillyard told Variety. “We picked a location called in Atlanta that had a great outdoor space and a theater, and we’re excited that we were able to fill the theater to capacity.
Read more on variety.com
