Netflix Raising Prices On Subscription Plans In U.S.; Ad Tier Will Now Cost $7.99 A Month

deadline.com:

Leveraging momentum from its recent surge in subscribers, Netflix is raising prices on subscription plans in the U.S. and other territories.

The company’s low-cost tier with advertising is going to $7.99 a month in the U.S., up from the $6.99 level where it started in 2022.

The Standard plan, which is the most popular, will now be $17.99, up from $15.49. The top-level Premium plan is rising $2 to $24.99.

There will be no change to the $6.99 charge to add another subscriber to the ad tier as part of the company’s paid password sharing plan. “As we continue to invest in programming and deliver more value for our members, we will occasionallyask our members to pay a little more so that we can re-invest to further improve Netflix,” the company wrote in its quarterly letter to shareholders. “To that end, we are adjusting prices today across most plans in the US, Canada, Portugal and Argentina (which was already factored into the 2025 guidance we provided in October 2024).” The move comes as the company reported a record 19 million subscriber additions in the fourth quarter ended December 31.