Netflix Pitches Fall Slate to Advertisers: ‘The Crown’ Final Season, Mike Flanagan’s ‘Fall of the House of Usher’ and More
variety.comJennifer Maas TV Business Writer For its first-ever upfronts presentation, Netflix took a page out of broadcast networks’ traditional playbook and boasted about not just what series it has launching in the coming months, or even through the end of the year, but specifically calling out its fall 2023 slate.
A staple of upfronts week — though not as much lately, first because of the COVID-19 pandemic and now because of the writers strike — has been the unveiling of ABC, NBC, CBS and Fox’s fall lineups.
This was done so advertisers knew what they were buying ads against and therefore what demos and audience size it would be most likely to reach by promoting products during those programs.
For Netflix, which doesn’t follow the September-to-May season that broadcast still lives by but now has an ad-supported tier it needs to supply with commercials, to take this approach is potentially a move for the streamer to better align itself with its competition in the bidding war for limited ad dollars.
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