Netflix is making an aggressive play for new subscribers in India by significantly lowering the cost of its subscription plans in the country.In a blog post penned by Monika Shergill, Vice President of Content for Netflix India, it was confirmed that the streamer has lowered all four tiers of its pricing plan, crucially including the ‘Basic’ plan, which has been slashed from $6.58 (499 rupees) a month to just $2.62 (199) rupees, a drop of 60%.The entry-level mobile-only plan is dropping to $1.96 (149 rupees) per month (from $2.62 (199 rupees)).
The two more premium bands, which offer higher video quality, have also dropped: the ‘Standard’ sub is now $6.58 (499 rupees), down from $8.55 (649 rupees), and the ‘Premium’ sub is down to $8.55
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