Netflix Estimates More Than 100 Million Non-Paying Households Use Shared Passwords

variety.com:

Todd Spangler NY Digital EditorThere’s a whole lot of password-sharing going on among Netflix’s customer base, according to the streaming giant.Netflix, in reporting a huge subscriber miss — with a net loss of 200,000 for Q1 —  said that members who are sharing their login credentials outside the home are contributing to its slowing growth in 2021.

The company estimates that Netflix is being shared with more than 100 million non-paying households worldwide, including over 30 million in the U.S.

and Canada along.“Account sharing as a percentage of our paying membership hasn’t changed much over the years, but, coupled with the first factor, means it’s harder to grow membership in many markets — an issue that was obscured by our COVID growth,” Netflix said in its letter to shareholders.

Netflix said it is focused on “how best to monetize sharing,” calling it “a big opportunity as these households are already watching Netflix and enjoying our service.”Last month, Netflix said it was launching a test in three Latin America countries (Chile, Costa Rica and Peru) to address password sharing.