Netflix, Disney+, Prime Video Subject to Increasing Regulation in U.K. Following New Government Bill
variety.comK.J. Yossman Streaming platforms including Netflix, Disney+ and Amazon Prime Video will be subject to more regulation in the U.K.
following the release of the Government’s new draft Media Bill. New rules are set to be introduced bringing the platforms under the purview of the U.K.’s media regulator Ofcom, which currently oversees both public and private broadcasters.
The new Ofcom “content code” is designed to “protect audiences from a wider range of harmful material – such as misleading health claims” according to a press release issued by the Department for Culture, Media and Sport (CMS) shortly before the latest draft of the bill was shared.
The changes come as viewing habits and technology rapidly change the needs and practices of the screen industries. According to Ofcom, since 2011 linear viewing has dropped by 68% in the 16-24 demographic.
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