The UK government has published its long-awaited draft Media Bill to bring the U.S. streamers under its regulatory framework and help public broadcasters “embrace the digital age.” The bill marks the next step in long-planned legislation that, once passed, could see the likes of Netflix, Disney+ and Amazon Prime Video fined up to £250,000 ($308,000) or restricted in the UK entirely if they break rules around harmful material that have applied to the public broadcasters for decades.
The White Paper that laid out plans for the bill in April 2022 had initially floated the idea that these streamers either be fined the £250,000 maximum or 5% of their local revenues, whichever was higher, but the latter option has been removed from today’s draft bill.
Once passed, media regulator Ofcom will be given “more robust powers to investigate and take action to enforce standards if they consider it appropriate,” added the UK’s Department for Culture, Media and Sport (DCMS).
The move will satisfy calls to bring streamers more in line with broadcasters given how much UK content the U.S. giants produce and how much UK talent they have snapped up over the past few years.
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