Netflix Confirms Ad Tier to Launch in November, Reveals Pricing for Cheaper Basic Plan
variety.comTodd Spangler NY Digital Editor After years of Netflix execs spurning the idea of serving up commercials to viewers, the streaming giant is flipping the switch on its first cheaper, ad-supported plan next month.
Netflix Basic With Ads will launch in the U.S. on Nov. 3 at 9 a.m. PT, priced at $6.99 per month, the company announced. The cheaper plan will be available in 12 countries: Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the U.K.
and the U.S. It will first roll out in Canada and Mexico on Nov. 1. Basic With Ads will be $2 cheaper than Netflix’s Basic plan ($9.99/month in the U.S.
currently), which provides the ability to stream on one device at a time. Previously, the Basic plan has not supported HD, but with the launch of the ad tier, Netflix will provide video quality of up to 720p HD for both Basic With Ads and the plan with no ads.
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