Netflix Co-CEO Says Tom Brady Roast “Drove Huge Viewing & Even Bigger Conversation”

deadline.com:

The Netflix Tom Brady roast caused quite the splash and the streamer’s Co-CEO Greg Peters was delighted. Peters used the comedy event as a key example of Netflix “adding more aspect to our offering” since the subscriber shock in 2022 that led to major questions around the streamer’s viability. “[Events like The Roast of Tom Brady] can drive huge viewing and an even bigger conversation,” he told the Deloitte and Enders Media & Telecoms 2024 and Beyond Conference in London this morning.

The Brady roast caused a stir. A number of jokes were deemed to have crossed the line and Kim Kardashian, who used to date the star, was booed.

Brady has since said that he regrets taking part because of the impact on his children. Peters, who became Co-CEO 18 months ago, also flagged the upcoming Netflix WWE coverage along with the Queen’s Ball immersive experience for smash regal drama Bridgerton as examples of Netflix adapting, having “learned the hard way that we needed to add more aspect to our offering” in 2022.

He also flagged the diversity brought on by ads. But Peters said the “most effective promotional tool” that Netflix has is “Netflix itself.” He said trailers on the streaming platform generate more than 6 billion impressions per month on Netflix and stressed how far this reach spreads. “This [platform] is the go to place for so many people looking for entertainment,” he added.