Netflix Christmas Day NFL Games Average 24 Million Viewers in U.S.
variety.comCynthia Littleton Business Editor As it turns out, more than just Americans were curious to check out live football games and a Beyoncé peformance on Netflix.
The streamer’s big “NFL Christmas Gameday Live” stunt drew a broadcast network-level audience in the U.S., and it prompted subscribers in more than 200 countries to check out some part of the nearly nine-hour telecast, which started with the Kansas City Chiefs at Pittsburgh Steelers followed by Baltimore Ravens at Houston Texans.
At the halftime of the latter game, Houston-born superstarBeyoncéperformed a short set of tunes from her “Cowboy Carter” album.
It was a heavily promoted appearance by Queen Bey designed to draw attention to the fact that the games were on Netflix — making its debut as a NFL live game partner — and to bring more casual viewers to the streamer’s big Christmas Day experience.
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