A Beautiful Noise, The Neil Diamond Musical took in more than $1 million at the box office in the week leading up to, and including, its opening night on Sunday.
Filling 91% of seats at the Broadhurst, the jukebox bio-musical joins & Juliet, Leopoldstadt and The Piano Lesson as one of the strongest newcomers of the fall season.
Though critics were mixed on the show, Beautiful Noise grossed $1,011,961 for the week ending Dec. 4. A viral video of Diamond himself attending the opening night performance and surprising the audience with a post-show rendition of “Sweet Caroline” might go a long way in balancing out those reviews, or overshadowing them altogether.
Glowing reviews for Ain’t No Mo’, the Lee Daniels presentation of Jordan E. Cooper’s razor-sharp comedy, which also opened last week, might help the play’s box office in the coming weeks, but the show got off to a fairly slow start, grossing only $120,001 and filling 69% of seats with a small average ticket price of $21.36 at the Belasco.
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