Nederlander Worldwide Entertainment & Hollywood.Com Acquire Theatrely, Announce Ticket-Selling Venture For Broadway, West End, Regional Venues
deadline.comEXCLUSIVE: In a move designed to “extend the intersection” of Hollywood, Broadway, London’s West End and regional theater, the movie-ticket site Hollywood.com and theater producer Nederlander Worldwide Entertainment announced today the formation of an online joint ticket-selling venture that will include content and ticket sales for live entertainment.
In its first move, the new venture, called Hollywood.com Live, has acquired the theater-focused media company Theatrely. Under the Hollywood.com Live banner, the venture has begun selling tickets online to Broadway, London’s West End and regional theaters.
The combined venture, according to the announcement, will leverage Hollywood.com’s “25-plus years of deep entertainment content and user traffic into ticket sales” for live theater, cross-selling tickets to theatrical productions by expanding the Theatrely brand and driving traffic to it. “This new venture and the Theatrely acquisition is a huge positive for theatre productions and consumers,” said Mitchell Rubenstein, who heads Hollywood.com Live with Laurie Silvers and Robert Nederlander, Jr.
Silvers and Rubenstein are the founders of Syfy Channel, Broadway.com and MovieTickets.com, and the co-founders of Misfits Gaming Group.
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