NBCUniversal Sets In-Person Upfront In May, Preceded By Three Lead-Up Events In NY And LA
deadline.comNBCUniversal has confirmed it will host its annual upfront presentation to advertisers on May 16, an in-person event to be preceded by several other spring presentations to media buyers.The Radio City Music Hall event has served as the opening act of an established media business ritual waylaid by Covid: the broadcast upfronts.
The series of glitzy presentations to ad buyers and media have long been hosted by major networks over a single week in mid-May.
Fox, which has joined NBCU on the Monday of upfront week with an afternoon event, recently confirmed its own plan to return to in-person mode, though it has chosen a new venue in Lower Manhattan.NBCU’s announcement was delivered by sales and partnerships chief Linda Yaccarino in a letter to clients.The kickoff to NBCU’s spring series will be ONE22, a event started by the company as a way of showcasing its technology, mainly around data and measurement.
The March 22 event will be both virtual and live from the company’s Studio 8H.The next month, during the week of April 11, NBCU will convene its first content and community previews in both New York and LA.
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