NBCUniversal’s Film Slate Steps Into Spotlight During Company’s Upfronts Pitch
deadline.comThe upfronts may be an annual ritual steeped in TV and streaming advertising, but NBCUniversal gave film more than a fleeting moment in the spotlight during its pitch to media buyers Monday morning.
The event at New York’s Radio City Music Hall opened with a prominent mention by TV and streaming chief Mark Lazarus of Super Mario Bros., the Universal/Illumination release that just became the first billion-dollar movie of 2023.
NBC News and MSNBC correspondent Savannah Sellers followed a bit later to anchor a segment dedicated to the film output of Universal, Illumination, Focus Features and DreamWorks.
Fresh film titles have become significantly more important to the progress of Peacock, with the streaming service revealing at its NewFronts pitch earlier this month that two-thirds of its 22 million subscribers have watched a new film release.
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