NBCUniversal CEO Jeff Shell said execs at the company and parent Comcast are “more confident” than they were a year or two ago that investments in streaming service Peacock will soon yield profits.
How soon remains a bit unclear, however. “We’ve been clear from the start that we’re going to see a return on that investment — I think we feel better about that now based on where we are,” Shell said during Comcast’s fourth-quarter earnings call.
The company said Peacock had passed 20 million subscribers by the end of 2022, more than double its size at the start of the year.
It added 5 million subscribers in the quarter thanks to Spanish-language World Cup coverage as well as original programming, other live sports and the addition of first-window movie titles and NBC and Bravo series that used to go to Hulu.
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