A report last August about NBC considering dropping the 10 PM hour and giving it back to its affiliate stations rattled the creative community with the prospect of losing several hours of prime real estate for drama programming.
NBCUniversal CEO Jeff Shell in October acknowledged the discussions, stressing that no final decisions have been made. A decision has now been made, at least when it comes to the next 2023-24 broadcast season.
I hear Susan Rovner, Chairman, Entertainment Content, NBCUniversal Television and Streaming, relayed the message during recent agency presentations, stressing that the network will not be getting out of the 10 PM hour.
According to sources, the statement is true for the 2023-24 season while the company continues to evaluate its options. A potential 10 PM exit is considered a cost-cutting move amid declining linear viewing for entertainment programming, and Shell has indicated that NBCU intends to “reallocate resources” toward areas of the company that are growing.
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