NBC To Air Tokyo Olympic Opening Ceremony In First Live Morning Broadcast

deadline.com:

For the first time ever, NBC will air a live morning broadcast of an Olympic opening ceremony. The four-hour Tokyo Opening Ceremony on July 23 will kick off a full day of Olympic programming on NBC.

It will be followed by a special edition of Today with reaction and athlete interviews, and then NBC’s first-ever Olympic Daytime show on the opening Friday of the Games at 1 p.m.

ET/10 a.m. PT.The Opening Ceremony will air live on NBC across all time zones starting at 6:55 a.m. ET/3:55 a.m. PT. With Tokyo 13 hours ahead of the East Coast, the Opening Ceremony begins at 8 p.m.

in Japan, which is 7 a.m. ET/4 a.m. PT.The Tokyo Opening Ceremony will be the first major global gathering since the worldwide pandemic began last year.