NBC Developing U.S. Version Of ‘Truman Show’-Style Guessing Game Format ‘The Underdog’
deadline.comNBC is developing a U.S. version of The Underdog, the Truman Show-style guessing game format that sees social media influencers compete in a popularity contest alongside one person without an online following.
STV Studios and NBCUniversal have struck a series development deal for the format, which will see the latter develop a version for NBC.
Created by STV Studios label Primal Media and co-owned by GroupM, The Underdog, which is being made in the UK for E4 under the working title Alan Must Win, sees a cast of conventionally popular contestants – all with big online followings and a knack for influencing people – compete in a popularity contest.
In amongst the group is an underdog that no one is expecting, an ordinary person with almost zero online followers, who is unfazed about trying to be the most popular.
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