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NBC Considers Abandoning 10 P.M. Primetime Hour for Local Programming

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variety.com

Jennifer Maas TV Business Writer NBC is considering handing over its 10 p.m. primetime programming hour to local stations, Variety has confirmed.

Insiders say that this conversation has happened multiple times over the past 10 years, and emphasize this is not the first time the option of ceding time to affiliates has been discussed at the broadcaster.

Instead, this is just the most recent in ongoing explorations and it could lead to no changes at all. Additionally, sources say NBCU is not mulling this as a cost-cutting move that would lead to less programming, but one that might be made to best utilize the broadcast brand and relationship with affiliates vs.

its streaming and cable options. It’s important to note that new speculation surrounding a 10 p.m. hour change, which comes just ahead of NBC launching its fall lineup Sept.

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