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'My customers are happy... we were never going to change the name'

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manchestereveningnews.co.uk

A shopkeeper insists he was 'never going to change the name' of his business - despite its striking resemblance to a famous supermarket.

Retro Xpress has welcomed customers on Chorley Road, in Swinton, Salford, for more than a decade. The store has built a loyal customer base over that time.

But aside from its well-stocked shelves, there's something else which keeps the shop in the mind of locals. The popular shop has been praised for its 'clever marketing' - with a cheeky sign using a similar logo to the major national chain, Tesco Express. "I bought the shop and it was already the name," said owner Jay Patel, 38. Try MEN Premium now for FREE...

just click here to give it a go. "My customers are happy to come in and they like it, so I kept it. We were never going to change the name, it's what the shop is known as." Ryan Moss, who previously worked in the shop, said everyone in the area knows the store and enjoys the visual similarities with the more famous retailer.

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