Universal Music Publishing Group (UMPG) has named Alix Kram its head of marketing, a newly-created global role.
Based in New York, she will report to UMPG Chairman and CEO Jody Gerson, and UMPG COO Marc Cimino. Kram is set to navigate the publishing company’s marketing efforts with a focus on creative storytelling and cultural relevance.
She will work to amplify initiatives across business units, and maximizing awareness and opportunities for UMPG-owned catalogs.
Additionally, Kram will work with Bravado to drive strategy and create revenue-generating opportunities for UMPG/Bravado catalog IP.
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