‘Mufasa’ Passing ‘Sonic The Hedgehog 3’ At Domestic B.O., Disney Prequel Sets PVOD Date
deadline.comDisney’s Mufasa may have stumbled out of the gate next to Paramount’s Sonic the Hedgehog 3 with a domestic opening that was $35.4M to the latter’s $60M, but the lion is set to have the last roar.
This week Mufasa will pass Sonic the Hedgehog 3 at the domestic box office. Both after 45 days in theaters wound up Sunday with respective running cumes of $229.5M and $230.5M.
In the same breath, Mufasa is finally arriving on PVOD on Feb. 18 via digital retailers Amazon Prime Video, Apple TV and Fandango at Home after a 60-day theatrical window, and there in lies some of the trick to its traction at the box office.
By implementing a longer window strategy, Mufasa has been able to hold key Imax and PLF screens throughout its run, exhibitors respecting long theatrical windows.
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