MPA Renews CEO Charles Rivkin’s Contract For Three More Years
deadline.comThe Motion Picture Association has renewed chairman and CEO Charles Rivkin‘s contract for another three-year term. Rivkin joined the MPA in September 2017 as CEO and, after a transition period, also became chairman in January 2018.
The new contract started on Jan. 1, marking his third term in the role. During his recent tenure, the MPA and studios grappled with the Covid pandemic, and Rivkin worked with local groups on retaining or enhancing production incentive programs in states including New York, California, Georgia, New Jersey and Louisiana.
Budget allocations totaled almost $8 billion last year, according to the MPA. The trade association also cited production incentives in other countries, including Australia, Austria, Canada, France, India, Ireland, New Zealand and Spain, as well as progress on creating a framework for a program in Mexico.
Rivkin also played a leading role in creating the new Streaming Innovation Alliance, which is focused on regulatory policy in states and at the federal level that will impact the streaming market.
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