Movie Theaters Brace for Holiday Season Blues and More Delayed Blockbusters as Strike Drags On
variety.comRebecca Rubin Film and Media Reporter Without Taylor Swift and Martin Scorsese, the October box office would have been a ghost town long before Halloween hit.
It was thanks to two unconventional releases — “Taylor Swift: The Eras Tour” and “Killers of the Flower Moon,” one distributed by an exhibitor and the other backed by a major streaming service — that anyone went to the movies at all.
It may get worse before it gets better. Hollywood hoped SAG-AFTRA and studios would resolve their contract negotiations by the end of October.
But the strike drags on, preventing major stars from promoting their new films and adding to exhibitors’ anxieties about the upcoming holiday season. “The lack of any resolution in labor conflicts is bad news for movie theaters,” says Shawn Robbins, chief analyst at Boxoffice Pro. “The longer the strike goes on, we approach that worst-case scenario of impact.
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