Variety VIP+ staff A decline of approximately 10% versus last summer at the box office may not seem like cause for celebration in Hollywood right now.
But put in context, even a decrease can be a good thing. Consider the state of the domestic box office for the first four months of the year, when few titles managed to emerge as hits.
It confirmed the growing chorus of pessimists pointing everywhere from exhibition-company stock prices to theater closures as signs that movies were never going to recover from the 1-2 punch of the pandemic and the strikes.
Then recall how badly the summer started, when high-profile flicks like “Furiosa” and “The Fall Guy” underperformed in May, bringing the revenue decrease vs.
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