Most-Watched Super Bowl 2024 Ads: Tina Fey, Bradley Cooper, Arnold Schwarzenegger, Mr. T and Scientology Land in YouTube’s Top 10
variety.comTodd Spangler NY Digital Editor At the 2024 Super Bowl, Taylor Swift, Beyoncé and Usher soaked up the limelight as the Kansas City Chiefs became back-to-back champions with their overtime defeat of the San Francisco 49ers.
And of course, the Super Bowl was again a venue for dozens of advertisers — who spent up to $7 million for a 30-second spot in CBS’s telecast — to try to break through on the noisiest night on TV.
As tracked by YouTube, the No. 1 most-watched spot on Super Bowl Sunday was Tina Fey’s turn for Booking.com, in which the “Saturday Night Live” alum hires “body doubles” to imagine different versions of herself on vacation.
The ad featured cameos by her “30 Rock” costars Jane Krakowski and Jack McBrayer, as well as Glenn Close, who impersonated Fey in her fantasy travel bookings.
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