Two-thirds of moviegoers are not concerned about the length of a film’s release window when they visit a theater, and theatrical titles still enjoy a vast advantage in terms of awareness over original movies made for streaming.
Those are two of the many findings in The Symbiotic Future of Theatrical & Streaming, a new report from UTA IQ, the agency’s research and analytics group.
The 55-page report offers extensive validation for the traditional theatrical release model, using data collected January 3 to 11 from 2,000 U.S.
consumers between the ages of 15 and 69. Two-thirds of Americans say the length of time from a movie’s release in theaters to its availability at home has little or no impact on their decision to see a movie in theaters.
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