‘Outer Banks’ & ‘The Mandalorian’ Were Most-Streamed Shows In March; March Madness Boosted Cable Viewership, Nielsen Says
deadline.comOuter Banks and The Mandalorian were the most-watched streaming shows in March, according to Nielsen. The company released its monthly streaming report, The Gauge, on Tuesday, which reported that viewers watched 4.6B minutes of Outer Banks following the release of Season 3 in February — more than any other streaming program.
Also on Netflix, You tallied 3.6B viewing minutes for the month. As always, Nielsen didn’t break down viewing by season. Streaming on Netflix accounted for about 7.3% of total TV usage in March, which was comparable to February.
Disney+ also had a comparable share of TV usage vs. February (1.8%), earning the second most-viewed series of the month. The Mandalorian drew more than 3.6B viewing minutes.
Also on the streaming front, Pluto TV saw the largest increase in usage at 4.6%, which bumped its total share to 0.8% of TV.
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