Morgan Freeman Deepfakes Show AI’s Hollywood Disruption – Produced By Conference

deadline.com:

Lori McCreary, the CEO of Morgan Freeman‘s production company Revelations Entertainment, shared concerns about AI’s upheaval, and potential misuse in the motion picture industry, and in her sphere, it boils down to the rampant replication of the Oscar winner’s voice.

Typically for McCreary she’s the arbitrator of what’s real and not real when it comes to Freeman’s likeness and majestic baritone that’s out there; she knows what he’s shot and what he hasn’t.

Six months, Revelations SVP of Production Kelly Mendelsohn sent McCreary a link to a Freeman video/audio in which he said, “Kelly, I love you, but you’re fired.” “I could tell it wasn’t real,” says McCreary at the Produced By panel today “AI: What Every Producer Needs to Know” “I could tell it wasn’t real,” said the former PGA President, “Literally, it was done by (Kelly’s) her 11-year old cousins.” However, one day McCreary was fooled.

She received a video of Freeman in what appeared the actor was promoting a book. McCreary called the Unforgiven star and his make-up artist to double check whether the promo was actually shot; that’s how good the footage was.