‘Monopoly Go!’ Launches Massive Campaign Featuring Will Ferrell as Mr. Monopoly, Jason Momoa, Keke Palmer and Chris Pratt

variety.com:

Andrés Buenahora editor “Monopoly Go!” game maker Scopely has launched a global brand campaign for the franchise featuring Will Ferrell, doing the voice of the iconic Mr.

Monopoly character, as well as stars Jason Momoa, Keke Palmer and Chris Pratt. Titled “Friendship Pays,” the event is the beginning of multiple gaming campaigns planned as part of a partnership between Ferrell and Scopely.

Per the description for the “Friendship Pays,” in the first installment of the campaign, “Momoa aka ‘Momoney,’ Palmer aka ‘Keke GoGo,’ and Pratt aka ‘Extra Chrispy’ are immersed into ‘GOville,’ a dream-like town that blends the real world with the fantastical ‘Monopoly Go!’ universe.

The group embarks on a journey of action-packed adventure that brings to life the game’s captivating thrills — including the highs of reaping rewards together and the lows of having your fortune stolen — all guided by the legendary mogul, Mr.