Moët Hennessy Signs With Range Media Partners for Entertainment Marketing Initiatives
variety.comJaden Thompson Moët Hennessy USA has inked a deal with Range Media Partners to amplify the brand’s presence in the world of entertainment and pop culture.
Range will steer entertainment marketing initiatives for MHUSA, the luxury wine and spirits sector of LVMH. Moët and Chandon, Hennessy, Veuve Clicquot, Dom Pérignon and Belvedere Vodka are some of the MHUSA brands that the media company will focus on.
Range’s efforts will include product placement and integration across film, television and music; they will also oversee large-scale marketing partnerships and event sponsorships in the entertainment industry.
Moët and Chandon has a longstanding partnership with the Golden Globes, having served as the awards show’s official champagne partner for 32 years.
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