Ministers blew £15 million on a four-month advertising blitz to prepare businesses for post-Brexit without using the “B” word once.
The campaign, launched as the Government was accused of failing to do enough to help companies get ready for the new trading relationship, included dozens of adverts for TV, radio and online which didn’t mention Brexit a single time.
The word ‘Transition’ and the slogans ‘The UK’s New Start’, ‘Check-Change-Go’, ‘Time is Running Out’, and ‘Let’s Get Going’ all featured prominently in the Cabinet Office-approved commercials.
Labour analysis shows that a total of £15,175,618 was spent from 1 July to 31 October on the publicity campaign, including at least three adverts designed for viewing on TV and online, 18
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