Midem Conference to Return in 2023

variety.com:

Jem Aswad Senior Music EditorThe Midem conference, which ran for 55 years before its owner canceled the 2022 edition, will return in 2023, according to a report in Music Business Worldwide.While the 2022 event was officially canceled by Reed Midem in December, it was reported at the time that the city of Cannes, which has hosted the event since its inception, would take it over, and that appears to be the case: according to the report, the Midem brand was recently sold to the City of Cannes Municipality by RX France, Reed Midem’s parent company.“In order to rediscover this emblematic event on the Cannes calendar, the City of Cannes is taking over the Midem so that it once again becomes the essential meeting place for music professionals from all over the world,” said the city’s mayor, David Lisnard, in a statement cited by MBW. “Maintaining this show in Cannes represents an economic challenge for local employment and attractiveness for the destination.” Lisnard said the city consulted with “several professionals” representing the French and global musical businesses, including major and independent record labels, concert promoters, streaming platforms and others “in order to offer a qualitative program [for Midem] that is as close as possible to the realities and developments in the [music] sector.”The city’s statement added that “the health crisis, as well as the reorganization of the activity of the RX company led [the firm] to give up the organization of Midem.”The conference launched in Cannes in 1967 and for decades was a showcase for the world’s biggest artists and executives.