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Madonna readies NFT collection that includes her avatar giving birth to a tree

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Madonna is preparing to release a charitable NFT collection that includes a video of her avatar giving birth to a rapidly growing tree.The pop star’s Mother Of Creation collection is described in press material as a “labour of love” made over the course of a year with digital artist Beeple (Mike Winkelmann) who sold an NFT last year for $69million (£55million) [via Billboard].All proceeds from the trio of digitally rendered collectables will go to three charities: the Voices of Children Foundation, which helps women and children affected by the war in Ukraine; the City of Joy Foundation, which advocates for victims of violence in the Democratic Republic of Congo; and Black Mama’s Bail Out, which provides bail for incarcerated caregivers.Madonna’s Mother Of Creation videos are part of an “NFT triptych”.

They “represent a different form of birth in our contemporary world”.The artworks cast Madonna in the central role of motherhood and creator, with one piece showing her likeness giving birth to a tree.Mother Of Nature is the first work in the series, which is followed by Mother Of Evolution (containing lyrics from ‘Justify My Love’ and original music by Igor Bardykin) and, lastly, Mother Of Technology.“When Mike and I decided to collaborate on this project a year ago, I was excited to have the opportunity to share my vision of the world as a mother and an artist with Mike’s own unique point of view,” Madonna said in a statement.Since the beginning of time……...

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