Michael Cieply: Love At The Movies? It’s Safer To Make A Horror Flick
deadline.comComedy is back; Super Mario Bros has proved that laughs are good for a half billion dollars. The antihero business is intact.
Both Guardians of the Galaxy Vol 3 and John Wick: Chapter 4 hit their marks. But affairs of the heart are still suffering at the movie box office.
Love Again is the latest problem, having posted just $2.4 million in opening weekend ticket sales for Sony Pictures, even with a celebrity boost from Celine Dion and Nick Jonas, who appeared alongside stars Priyanka Chopra Jonas and Sam Heughan.
This is beginning to look like something more than a minor mood swing. I don’t pretend to know why. But signs point toward a near-total rejection of what used to be a box-office staple, in both its comic and its tragic versions: That is, the love story.
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