Meta Offering EU Ad-Free Subscription Plans For Facebook, Instagram To Comply With European Digital Privacy Regs
deadline.comTo comply with European regulators after getting on the wrong side of the EU’s General Data Protection Regulation (GDPR), Meta said today it will be offering users in the EU, EEA and Switzerland the option of paying a monthly subscription fee to use Facebook and Instagram without any ads.
The key is that, while people are subscribed, their information will not be used for ads. If they continue to use the services for free, they will still get targeted advertising. “Whether people choose to use our products for free with ads or subscribe to stop seeing ads, we are committed to keeping people’s information private and secure, under our own policies as well as the” GDPR’s.
The subscription will cost €9.99 a month on the web or €12.99 a month on iOS and Android and apply to all linked Facebook and Instagram accounts.
The iOS and Android pricing takes into account fees charged by Apple and Google. The initial subscription will cover all of a user’s linked accounts through March 1 of 2024.
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