Met Gala 2022 Is Highest-Viewed Red Carpet on ‘Live From E!’ Across All Platforms (EXCLUSIVE)
variety.comJennifer Maas TV Business WriterMonday’s Met Gala red carpet was the highest-viewed ever for “Live From E!” when counting all platforms, Variety has learned exclusively.Per NBCU, “Live from E!: Met Gala” scored the biggest multiplatform-viewing for “Live from E!” in the brand’s history, drawing 444 million total multiplatform engagements across linear TV, digital and social views and social post responses via E!
News handles and E! Online platforms.That’s up +146% from what “Live From E!” saw for last year’s Met Gala coverage and +390% from 2019.
The Met Gala event wasn’t held in 2020 due to COVID-19.There were 151 million video minutes watched across platforms, up +68% from last year, according to E!.
But the strong performance wasn’t just due to digital response. Linear ratings for “Live from E!: Met Gala” grew +132% over the 2021 telecast in the advertiser-coveted 18-49 demographic (267,000 vs.
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