‘Merrily We Roll Along’, ‘Gutenberg! The Musical’, ‘Back To The Future’ Continue As Top Earning Newcomers – Broadway Box Office
deadline.comBroadway box office held steady last week with total grosses for 28 shows tallying up to $28,106,860, with 224,832 ticket buyers paying an average $125.01 per seat.
A healthy chunk of those total numbers were contributed by such recent arrivals as Merrily We Roll Along (grossing, for its sold-out week ending Oct.
22, $1,820,753, another house record at the Hudson Theatre) and Gutenberg! The Musical, which had its best week to date with a take of $932,436 at the James Earl Jones, that despite significant post-opening press comps. (Gutenberg!, starring Josh Gad and Andrew Rannells, has been surprising audiences with special unbilled appearances near the end of each performance, secret cameos that might not contribute to box office but can’t hurt word of mouth enthusiasm: Following Nathan Lane’s appearance on opening night, the cameos last week included Ashley Park, Lin-Manuel Miranda, John Stamos, Rory O’Malley, Christian Slater, Amber Ruffin and, in a stroke of some kinda genius, Steve Guttenberg, who briefly took the stage last Friday night.) Merrily We Roll Along reported another significant number: Its average ticket price was $235.60, well above the total Broadway average of $125.01 and with runners-up Hamilton and Sweeney Todd trailing at, respectively, $168.37 and $166.03 (Hamilton‘s average ticket price was impacted by a bargain priced Wednesday student matinee on Oct.
18). Some other notable numbers: Not all of the recent arrivals were coming anywhere near sell-out status, though. The Cottage starring Eric McCormack and Laura Bell Bundy, was at 75% of capacity and grossed $358,532.
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