Meghan Markle slammed for using small business' name for her lifestyle brand

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After announcing the renaming of her lifestyle brand, Meghan Markle has been accused of trying to "snatch" the same name of a small business that has been established for nearly eight years.

On Tuesday, the Duchess of Sussex revealed that she changed the name of her brand from American Riviera Orchard to As Ever.The problem, however, is the name already belongs to a small clothing brand based out of New York City.

Shortly after the reveal, As Ever NYC founder, Mark Kolski, took to social media to address the confusion and reassure his followers that his company is "not affiliated" with Markle's brand. "Wow and Hello," Kolski wrote on Instagram. "I want to say thank you to all the old friends who know and love our small family brand As Ever, and also say hi to all those that have just become aware we exist.

In the last 36 hours there has been an outpouring of support and concern regarding recent events around our namesake brand. We are aware.

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